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Search engine marketing is a form of paid marketing to promote your business through short advertisements appearing on the first pages of search engines. These will be labelled ‘Ad’ and will often appear at the top of the page when people search for your targeted keywords. Having your business promoted as a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation.
To get your business advertised you will need to purchase them through a bidding process. Search engines will determine the placement of your ads based on this as well as your website’s Click Through Rates (CTR). This entire process is referred to as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.
At BackBone, India's leading paid advertising company, we offer our clients a comprehensive result-oriented strategy at minimal cost and profitable returns to drive your business growth. Leverage the power of our search engine marketing services and attract just the customers your business should target.
Absolutely. BackBone’s SEM services include our experts coming up with a solution built around your business to achieve just that. We focus on customised paid marketing strategies that are guaranteed to put you on the top of the page.
We pride ourselves on delivering effective SEM services that drive growth in revenue. As a leading paid advertising company, we are uniquely skilled to conduct comprehensive research and analysis of successful strategy requirements in your industry.
Choosing the right keywords is essential to capture the relevant audience. As part of our SEM services, we conduct keyword analysis according to the nature and type of your business. We then help you choose exactly the keywords that add value to your campaigns and increase revenues.
Our campaigns are designed specific to each client’s business needs. As an experienced PPC advertising company, our experts analyse your business practices to provide a strategy that will be in complete sync with your business. We can then optimise the plan to adapt according to shifting market trends.
We leverage our skills as a PPC advertising company to execute the strategy through both local and Bing campaigns for increased reach.
Our analysts then monitor your traffic and help you streamline an approach that maximises conversions.
Finally, we provide you with a complete analysis including the metrics of our SEM campaign to give you a comprehensive idea of your next course of action for current and future plans.
A text ad, displayed at the top of the search result page, comprises of a link to your website and a small description including a title about your product or services. This provides people with a direct link to your webpage.
Different from text ads, display ads come in various forms and rely heavily on rich media, audio, video or images of the products or services. These are often more attractive than simple text ads.
Targeting your audience on social media sites and displaying your ad on different platforms like Google, Facebook, Twitter and Pinterest helps you connect with more customers.
Video Ads are an exciting way of reaching and capturing the attention of a wide audience on YouTube and across the internet. With video ads, you can bring your business to life by creating and developing an interesting audio-visual to engage your audience.
Shopping Ads are used by retailers to promote their products and find better qualified leads. The ads are managed through Google AdWords Merchant Center where the display of ads is determined by the existing product data available rather than keywords on the page. The product data contains the details of each product you trade. This gives you the flexibility to promote your products on different Google platforms like Google Shopping, Google Search, and Google Search Partner websites.