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Conversion Rate Optimisation ensures that visitors to your website are converted into customers by influencing them to take action such as submitting a web form, subscribing to newsletters, making a purchase or even signing up for a product trial. This rate is expressed as a percentage value and is determined by the proportion of visitors who take certain actions determined by the site administrator. You can then monitor these results to help you decide which method converts more customers through different testing methods such as A/B testing or multivariate testing.
BackBone’s conversion rate optimisation (CRO) services include a team of experts monitoring such values and providing solutions to increase your conversion rates by enhancing engagement through optimised lading pages or Website Redesign.
A comprehensive digital marketing strategy is incomplete without conversion rate optimisation. Yes, search engine optimisation, engaging content and social media marketing significantly increases the traffic to your website. However, all this should be carried out with the end goal of converting these increasing numbers into enquiries or other actions to realise the profits of your digital marketing strategy. BackBone’s Digital Marketing Team maximises your website traffic with powerful and operational conversion rate optimisation methodologies to help you realise profitable results in no time. These factors encompass our methodology: